Android Privacy SandBox

Google announced a multi-year initiative to build a Privacy Sandbox on Android, with the goal of introducing new advertising solutions and improve user privacy without putting access to free content and services at risk. 

The firm said these advertising solutions will limit sharing of user data with third parties and operate without cross app identifiers, including advertising ID. We are also exploring technologies that reduce the potential for covert data collection.



Including safer ways for apps to integrate with advertising SDKs (Software Development Kit), said Anthony Chavez VP, Product Management. Android Security and Privacy. Google had developed advertising ID to give users more control and last year.

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